In Malaysia, most of the transaction is being done by cash payment. Mobile payment is a facility that enables the consumer’s mobile phone to pay for wide range of services and digital or hard goods. With the advantages of this technology, it has eased our daily life. According to a research, there will be 1.4 billion people who use mobile payment by 2015. Mobile payment is a point-of-sale payment made through a mobile device, such as a cellular telephone, a smart phone, or a Personal Digital Assistant (PDA).
Consumer’s adoption strategies:
Consumer’s adoption strategies:
The example of mobile payment system in Malaysia is MOBILE MONEY. It is a PIN-based Mobile Payment Solution designed by Mobile Money International Sdn Bhd to address the limitations created by cash, cheque and credit cards. It allowing registered users to pay for goods and services at anytime, anywhere by using mobile phone coupled with a 6-digit security PIN (Personal Identification Number) via SMS (Short Messaging Service). This gives the freedom to shoppers to buy products online and pay the merchant using mobile phone without being physically present at the store.
Although mobile payment is convenient to users, it not giving the confidence to the users. They feel unsecured and inconvenient when they are using the mobile payment because the afraid their personal information may be use by others people. If the mobile payment wants to be succeeding in Malaysia, there is a need to strengthen consumers in sense of the safety, security and the reliability of its networks. There also a need to educate consumers through seminar or advertisement about the function and the usage of mobile payment system. Furthermore, it should increase the number of company that can accept mobile payment system..
No comments:
Post a Comment