Development of science and technology industry nowaday, more and more people be trained in IT industry. Therefore engage in computer and use of online are easily adopt by all level of society. Buying and selling through online is a common trend in this decade and it needed minimal investment to setup, almost everyone, anywhere, anytime can engage in E-commerce. As compare to traditional method, buyers need went to the certain locations to buy their needs at the working hours.
Amazon.com, Inc is an example of e-commerce success. Amazon was launched in July 1995 and founded by Jeff Bezos.
Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. Amazon established separate website at different country in China, Japan, Canada, United Kingdom, Germany and France.
Amazon success due to offer Earth’s Biggest Selection to the customers through online which millions of items by categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial. Besides, customers can find and discover anything they might or wish to buy at lowest possible prices than market price. The variables items sell online can meet different demand and requirement of customers as well as different background and countries consumers.
Apart from that, Amazon success is strong focuses on customer. Amazon always keep updated the information and introduce new and unique products to keep the customers coming back as there is no entry barriers on the Internet. In addition, Amazon able offering competitive prices, straightforward web design and friendly interface and convenient payment system to the customer as well as let all retailers sell goods remotely by internet, phone or mail order, credit card and so on. Example, on 5th January 2009, Amazon announced that it will offer customers the ability to instantly purchase, rent and watch digital movies and TV episodes from its popular video service, Amazon Video On Demand(more than 40,000 movies and television shows), via the Roku Digital Video Player.
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